Lucky Bags (Fukubukuro)

Fukubukuro (lucky bags) are sold in Japan at the start of the new year in a range of different shops from high-end fashion boutiques to toy stores. The retailer puts together a selection of items in a sealed bag and customers take their chance on what products will be contained inside. The unwritten rule is that the selection of products in the bag is worth at least double what the buyer pays, so it is common to see queues outside shops when the bags go on sale.

Lucky Bags (Fukubukuro) product category