10:10 BY NENDO Watch

A simple, contemporary unisex wristwatch designed in four colour variations by nendo.

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This wristwatch was designed by nendo, the leading design studio of Japanese designer Satō Oki whose work has been acquired by prestigious museums around the world. The designer dissects the usual form of a watch as three elements, a timepiece, a buckle, and a wristband, and redesigns the parts by unifying the straps into one belt and combining the timepiece with the buckle to create one component. This modification allows the user to adjust the strap whilst looking at the watch face, instead of having to fasten the strap on the other side.
With a minimalist style and 36mm diameter face the watch has a universal appeal and is available in four muted colours; red, blue, green and beige. The washable NATO belt is removable and matches tone-on-tone with the case, index, dial, and hands of the timepiece.

Watch strap can be hand washed.

Size: Ø3.6 cm x H0.75 cm
Belt width: 1.8 cm
Material: Case body – Stainless steel, Strap – Nylon

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Nendo
Producer

Nendo

ネンド

Nendo is a Japanese design studio founded in 2002 by Sato Oki, a multiple award-winning designer, whose works have been showcased in museums across the globe. The team works on a variety of design projects, including architecture, product design and interiors, with partners from all over the world.

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Apparel & Accessories
Department

Apparel & Accessories

アパレルとアクセサリー

Discover a collection of stylish apparel and contemporary accessories from Japan, from beautifully patterned tenugui (hand towels) to modern takes on indoor-shoes, and lovingly crafted jewellery from both established and emerging designers.

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