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Washoku
Washoku, which translates to ‘Japanese cuisine’, is a culinary culture, recognised by UNESCO, and handed down from generation to generation.
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The Kantō region is densely populated and home to a third of the country's population. It is centred around the nation's vibrant capital – Tokyo, formerly known as Edo, which has been the cultural, economic and political heart of Japan for centuries. Outside this megacity, there are mountains, onsen and ski resorts, magnificent temple complexes and excellent surfing opportunities within easy reach.
More itemsFounded in 1945, Matsunoya is a wholesaler of miscellaneous household items, or aramono. This term is rarely used in modern times, but it refers to objects such as brooms, dustpans, and kitchen tools – items for daily life found in most Japanese homes. Matsunoya staff travel across Japan to find items lovingly made in small, local factories and farms. The company also produces its own original aramono by working directly with small manufacturers.
More itemsWashoku, which translates to ‘Japanese cuisine’, is a culinary culture, recognised by UNESCO, and handed down from generation to generation.
Read the full story