Imabari Cotton Towel

Made in Imabari, Ehime Prefecture, this slim, lightweight towel boasts unrivaled softness, achieved through the careful selection of cotton and its low-chemical processing. The towel is designed for excellent functionality, with superb water absorbency and fast drying capabilities. These qualities are achieved through expert understanding of the cotton yarns and their properties, as well as the high purity of the local water used during manufacturing. From preparing the materials through to weaving, the processes are looked after with meticulous attention to detail.

Shikoku

The island of Shikoku is divided into four prefectures. All of these can be visited on the 88-temple Buddhist pilgrimage around the island. The area is also home to Naoshima, a small island in the Inland Sea, known for its many contemporary art installations and museums while the Tokushima Prefecture is famous for its cultivation of Japanese indigo.