Valentine's Day
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The origins of Valentine's Day in Japan can be traced back to a commercial marketing campaign run by a Japanese confectionery company in the 1950s. That particular advertisement featured women confessing their love to men while giving them chocolate, a gesture which later developed into the custom of women being the principal gift givers of chocolate and confectionery to the men in their lives on Valentine's Day.
Today, with a heightened awareness of gender equality and gender roles in contemporary society, Valentine's Day in Japan has undergone evolution and is increasingly seen as a chance to spend time with loved ones and share chocolate and confectionery with important people in your life as a sign of gratitude.
Discover our collection of items to be shared and enjoyed with loved ones.
